Snap is asking us to do a little less, for us to add some virtual elements to the space we already inhabit. As the new name suggests, Meta is now hugely interested in this same thing-a “metaverse.” In fact, the company formerly known as Facebook has pinned substantial hopes to an even more dramatic vision, one around virtual reality-where we exist in an entirely new virtual realm completely separate from our current one. AR is the idea of integrating virtual images and experiences into our physical world, and Snap’s been hammering at this idea since around 2016/2017. (3) Augmented reality sits at the center of Snap’s future plans. It’ll be interesting to see if other companies looking to establish a foothold in hardware take this same small-batch approach, one that sneaker and luxury-goods companies have used for years. Make them cuter and less obtrusive, more like Pixy, and Snap probably has a better chance of mass adoption. Even the best such headsets-and Snap’s $149.99 Spectacles aren’t bad-still have a lingering sense of “nerd goggles” clinging to them. For Snap’s augmented reality vision to pan out (more on that very shortly), it’ll need to convince a wary public that we really to buy AR headsets and wear them around. Why? Snap wants to thoroughly convince us that it makes attractive products. Buzz for Pixy carries an importance outsized to the dimensions around the Tinkerbell-ish gadget. Making Pixy a limited run-a drop!-saves Snap from hardware’s long-term headaches while it generates buzz for itself around a cutesy item. The margins aren’t nearly as good as selling software-something like 50% to 75% less-and it takes years and many iterations to get close to a market-ready product. ) have discovered the hard way over the years, hardware is, well, hard. As Snap and Meta (and Google and Amazon and.
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